Apple Vs Google

Apple vs Google. We could talk all day about their products or their services. But in the end, i feel that Apple cannot be compared to Google.

For something to be compared to another, they have to be operating on similar "grounds". A software company can be compared to another software company. Likewise, a telephone company should be compared to another telephone company.

Google and Apple however, are not similar enough to be compared. It will be like comparing a fruit to a book. Even their logos (seen above) are so different. Google's is a colorful word art while Apple is a mono colored picture.

1) Google deals in online services and internet technology.

Data, search engines, productivity tools, advertising. According to market research Google is the dominant search engine in the United States market, with a market share of 65.6%.That is what Google plays with. Software and apps that are constantly expanding. Now they have a wide variety of such web tools are and looking into cloud computing. A rudimentary cloud computing system can be seen on Google Documents.
Apple on the other hand deals in physical products, both hardware and software. Computer products like the iPad, personal computers and internet browsers. Even the software tha Apple releases is rather different from that of Google. Apple only makes proprietary software that would work on their own products. Google's software on the other hand is more flexible and can work on any computer system. Their "areas of work" do not overlap at all with Google.

2) Google tried to enter the phone business? Wrong. What google did was make their "Android" software for phones and not a phone itself, compared to Apple's Iphone which is an actual physical phone.


How is one to compare a sofware to an actual physical product? Can we compare iPhone's sleek design to perhaps the design of Android's digital logo?
Sure you can compare how fast their respective phone web browsers take to access a web page, but that is really making a mountain out of a mole hill. And again, speed could be dependant on hardware.

3) Both Google and Apple have different revenue systems too.
Apple get a cut from all the products they sell.

And since their products are proprietary and can only work best when used with otther Apple products, Apple ensures its base of buyers.
Google on the other hand gains revenue by selling the rights to their software and through advertising.

Google advertisements can be placed on third-party websites in a two-part program. Google's Adwords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme. The sister service, Google Adsense, allows website owners to display these advertisements on their website, and earn money every time ads are clicked.


Perhaps a more satisfactory comparison would be made with Apple Vs Sony or Google Vs Microsoft.

My conclusion: Apple and Google are too different to even start a comparison.